How Media Works

From media map to coverage report in four moves

Mapping first

A campaign opens with a media map for the client's city: the daily papers, broadcasters, trade titles, newsletters and podcasts that its buyers actually follow, ranked by fit rather than fame.

Pitching and follow up

Pitches are written per outlet and followed up once, politely, with something new to add. Secured pieces are then logged, linked and summarised in the coverage report that closes each month.

To discuss your city, use the proposal page or call 401-219-4207.